Americans read an average of 12.6 books a year — the lowest number Gallup has recorded since it began tracking this in 1990. The typical, or median, American reads just 4 books a year; the average is pulled upward by a small share of very heavy readers.
Reading level tells a harder story. The average American reads at only a 7th- to 8th-grade level, and more than half of U.S. adults score at Level 2 literacy or below — proficient enough only for the most basic reading tasks.
That's not a knock on anyone. It's a system that stopped investing in reading a long time ago. We're building it back — one book and one meal at a time.
Knowledge is power isn't enough. Real power comes from clarity, understanding, and empathy — the ability to hold information well enough to hand it to someone else, so they walk away both educated and understood. That's what Ink & Ingredients is built to do.